social media strategy & campaign execution

  • Develop and implement platform-specific strategies for Instagram, TikTok, Pinterest, Youtube, and X/Twitter to drive audience growth and engagement.

  • Plan and execute multi-channel social campaigns aligned with brand objectives, resulting in increase in outcomes.

  • Stay ahead of industry trends to incorporate innovative content ideas and emerging platforms into strategies.

short-form content creation

Plan, create, and optimize short-form content (e.g., Instagram Reels, TikToks, YouTube Shorts) to align with platform trends and audience behavior, driving engagement and audience growth.

  • Develop content calendars and scripts for short-form video series, ensuring consistency with brand tone and voice while maintaining a focus on storytelling.

  • Collaborate with designers and video producers to deliver high-quality, trend-driven visuals for short-form formats, achieving specific results.

  • Monitor performance metrics for short-form content, refining strategies through A/B testing and real-time adjustments.

Long-form content creation

Plan, produce, and oversee long-form video content (e.g., YouTube features, interviews, and editorial series) that align with brand goals and resonate with target audiences.

  • Develop storyboards, scripts, and production schedules to ensure cohesive storytelling and timely delivery of video projects.

  • Collaborate with directors, videographers, and editors to deliver polished, high-quality videos optimized for audience engagement and platform-specific performance.

  • Use audience analytics and feedback to refine long-form content strategies, increasing viewership and retention rates by [specific result, e.g., "30% over three months"].

  • Manage cross-functional teams to coordinate on-brand integrations and sponsorships within long-form content while ensuring seamless storytelling.

visual storytelling

Craft compelling visual narratives by integrating graphic facilitation techniques, transforming complex ideas into engaging, easy-to-digest visuals for events, presentations, and campaigns.

  • Design custom graphics, infographics, and visual aids to enhance storytelling across digital platforms and live events, ensuring alignment with brand identity.

  • Collaborate with event planners and creative teams to conceptualize and execute visually impactful event designs, from stage backdrops to multimedia displays.

  • Coordinate event-based visual storytelling strategies, including live scribing or illustration, to capture and amplify key moments for social media and internal communications.

  • Leverage visual storytelling to drive audience engagement, creating shareable assets that amplify event coverage across platforms like Instagram Stories, LinkedIn, and YouTube.