social media strategy & campaign execution
Develop and implement platform-specific strategies for Instagram, TikTok, Pinterest, Youtube, and X/Twitter to drive audience growth and engagement.
Plan and execute multi-channel social campaigns aligned with brand objectives, resulting in increase in outcomes.
Stay ahead of industry trends to incorporate innovative content ideas and emerging platforms into strategies.
short-form content creation
Plan, create, and optimize short-form content (e.g., Instagram Reels, TikToks, YouTube Shorts) to align with platform trends and audience behavior, driving engagement and audience growth.
Develop content calendars and scripts for short-form video series, ensuring consistency with brand tone and voice while maintaining a focus on storytelling.
Collaborate with designers and video producers to deliver high-quality, trend-driven visuals for short-form formats, achieving specific results.
Monitor performance metrics for short-form content, refining strategies through A/B testing and real-time adjustments.
Long-form content creation
Plan, produce, and oversee long-form video content (e.g., YouTube features, interviews, and editorial series) that align with brand goals and resonate with target audiences.
Develop storyboards, scripts, and production schedules to ensure cohesive storytelling and timely delivery of video projects.
Collaborate with directors, videographers, and editors to deliver polished, high-quality videos optimized for audience engagement and platform-specific performance.
Use audience analytics and feedback to refine long-form content strategies, increasing viewership and retention rates by [specific result, e.g., "30% over three months"].
Manage cross-functional teams to coordinate on-brand integrations and sponsorships within long-form content while ensuring seamless storytelling.
visual storytelling
Craft compelling visual narratives by integrating graphic facilitation techniques, transforming complex ideas into engaging, easy-to-digest visuals for events, presentations, and campaigns.
Design custom graphics, infographics, and visual aids to enhance storytelling across digital platforms and live events, ensuring alignment with brand identity.
Collaborate with event planners and creative teams to conceptualize and execute visually impactful event designs, from stage backdrops to multimedia displays.
Coordinate event-based visual storytelling strategies, including live scribing or illustration, to capture and amplify key moments for social media and internal communications.
Leverage visual storytelling to drive audience engagement, creating shareable assets that amplify event coverage across platforms like Instagram Stories, LinkedIn, and YouTube.